Well, as long as I’ve been confessing things.
Marketing is what I do for a living, and I think I’m pretty good at it. But if this last week has shown me anything it’s that when I turn that marketing lens onto myself, I get nigh on uncomfortable.
Marketer-self: “You know you have to do it.”
Self: “But I’m really not that interesting.”
Marketer-self: “You might not find yourself interesting, but believe it or not, being from Wyoming is kind of unusual in a global sort of way. And being raised on a ranch.”
Self: “No, really. I’m not that interesting.”
Marketer-self: “Get over it. You’re a writer. Pretend. Not only that. You gotta.”
And so on.