January 20, 2014

Marketer v. Self

Well, as long as I’ve been confessing things. 

Marketing is what I do for a living, and I think I’m pretty good at it.  But if this last week has shown me anything it’s that when I turn that marketing lens onto myself, I get nigh on uncomfortable.

Marketer-self: “You know you have to do it.”

Self: “But I’m really not that interesting.”

Marketer-self: “You might not find yourself interesting, but believe it or not, being from Wyoming is kind of unusual in a global sort of way. And being raised on a ranch.”

Self: “No, really.  I’m not that interesting.”

Marketer-self: “Get over it. You’re a writer. Pretend. Not only that. You gotta.”

And so on. 

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